It can be tough when you are first starting out in business to learn the proper way to conduct an email marketing campaign. There is a right way to be professional with your email marketing and keep clients happy. Keep reading to learn more about email marketing etiquette.
An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a "buy now" feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.
Try different email formats until you find what works best for you and your readers. The most urgent information and the newest offers should generally appear near the top of the message. But you should try different formats to see which one gives you the most responses. When you know which format works the best, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.In all likelihood, you already know to try to avoid systems such as Melissa Johnson work at home which offer you lousy recommendations.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people's attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you've sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it's usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Email marketing can be made more effective by giving your customers options. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. Giving your customers more control over the process will make them more comfortable.
Test sending your email marketing on different days of the week and at various times during the day. You'll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.
As evidenced above, proper marketing protocol is an important practice. If you aren't nice to your subscribers, they will opt out of the email list. Use this advice to avoid annoying your happy customers.